Pages tagged "Online Fundrasing"

  • Raise More Money Using Strategic Targeting

    There are countless articles and blog posts about effective email marketing. I know. I have read most of them. This post is specifically about getting better results (Raising more money) from your campaign's existing email list by using NationBuilder filters for Strategic Targeting.

    The essence of Strategic Targeting is delivering the right message to the right people at the right time. I recently posted an article Don't Just Collect an Email. Start a Relationship which talks about how to collect email addresses so that they can be used strategically to develop and deepen relationships. This article is a continuation of that theme.

    Most of us have seen political email fundraising done wrong. If you've ever donated to a political campaign you've probably gotten an email asking:

    • "Please donate by midnight tomorrow" when you donated yesterday at 8:30 AM;
    • "Can you Chip In $5?" when your last donation was for $500;
    • "Join my GOLD Leadership Team with a donation of $1000 or more" when the most you have ever donated to the campaign was $20 or my "favorite";
    • "Friend, Can you please support my campaign?" when I have already signed up to donate monthly.

    What is wrong with all those asks? They tell the recipient that either you don't know or don't care about them and how they have supported your campaign. Don't ask someone to do something they have already done. Don't insult someone who has made a major investment in your campaign. Don't ask someone to do something they probably can't do.

    So how do you avoid "doing it wrong" and actually do it right? Use the information in your NationBuilder database and filtering to deliver the right message to the right people at the right time.

    Read more