Pages tagged "How to write a campaign plan"


    ...What they do is fail to plan.

    In the private sector, startup companies often spend months developing business plans. That intensive but necessary process includes a significant amount of research...and that research is critical to the development of effective strategies and tactics.

    Most political campaigns are like business startups and the candidates are essentially new “products.” We published a blog post a couple of years ago “Ten Questions To Ask Before Running For Office.” Assuming you can ask and adequately answer those questions, the next question is “Now what?”

    The answer? Plan, Plan, Plan.

    The first number you need to know is “Votes To Win.”

    Do your due diligence. How many registered voters are in the district? What is the typical voter turnout in the district for your type of race? Keep in mind that turnout for the last Presidential election isn’t necessarily a good indicator for your City Council primary though it can be informative regarding your total universe of potential voters.

    There can be a lot of variables, especially in primaries with multiple candidates or in a race against an incumbent who has not faced a serious opponent in years. You may have to look at proxy elections. What was the turnout in your district for the latest State Rep. or Senate campaign? What was the turnout in the Congressional primary? The information is there. You just have to figure out where to look for it...then interpret it properly.

    Now, what is it going to cost to win?

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