If you’re thinking about running for office, now is the time to start moving. But before you “move” in any direction, it would serve you well to “think” about where you are, where you want to go and why it’s in anyone’s interest to help you get there.
Before Marston Digital Solutions takes on any new clients, we ask candidates to answer many key questions. Each of our questionnaires is candidate-specific, but whether you’re running for local school board or President of the United States, there are ten basic points that must be addressed. Clearly, the answers to these questions make a difference, but the thought process they trigger is even more critical. In business and politics, strategy must always precede tactics. Our questions and subsequent feedback will help you and your team develop a winning strategy.
While our customized “Q & A” often includes up to fifty questions, here are ten that apply to virtually any campaign:
1. Why are you running for office?
This sounds basic, but you need to answer honestly. If you’re running because you need a job, don’t bother...Amazon is hiring. If you’re running because you like to “help people”, avoid the hassle and volunteer for a charity. Your public “answer” needs to be compelling, but your private motivation needs to be both noble and sincere. We already have enough career politicians who like to spend other people’s money. Think about it long and hard before answering. This question will come up dozens of times during your campaign.
2. Is your spouse or significant other “on board” with the idea?
Politics is an often nasty and always time-intensive business that places huge demands on relationships and marriages. Your family should always be more important than your political campaign. If you don’t put your family first, we don’t want you as a client; and if your spouse or significant other is not fully “on board”, you will probably lose anyway. Communicate. Address any of your partner’s concerns before you even think of announcing. If he or she “buys in” fully, you’ve not only secured your most compelling campaign “salesperson” but you’ve also reduced the chances that you’ll end up being banished to the couch for the next year or so!
3. Will your next-door neighbor support you?
Now, it’s quite possible that your next-door neighbors are completely insane (it happens), so let’s extend this scenario to your street and neighborhood. Bottom line: If you can’t persuade the people who know you best, you’re not likely to persuade total strangers. Reach out. Make friends close to home. Ask for their input and make them feel like a part of your team even before you have a team. If you play your cards right, these folks will ultimately join your family members as some of your most loyal and active supporters.
4. Can you afford to run?
With very few exceptions, successful candidates view their political campaigns as full-time endeavors. Can you and your family survive for a year or more without an income? Can you take a leave of absence from your job? Can you loan your campaign “seed money” to get off on the right foot or are you totally dependent on donations? Volunteers are terrific, but at some point early in the process, you’re going to need paid staff. Where’s that money coming from?
5. Have you recruited a Fundraising Chairperson?
The four “M”s of any campaign are MONEY, MUSCLE, MESSAGE and MOMENTUM. Without money, most campaigns flounder, regardless of the candidate’s resume, policy positions or personal charisma. Securing an early commitment from a fundraising chairperson is absolutely essential. This person should agree to raise a predetermined amount and recruit at least ten others (e.g. “Finance Committee”) to do the same. After your spouse, this is the most important “sell” you’ll make during your campaign. If you can’t “close that deal”, you simply should not run.